Where the f*ck should I even start?

This free 5-day challenge is made for mompreneurs.
To help you get unstuck and give you a 30-day plan to achieve your goals, while minimizing the amount of time you need for your business.

 

Ready to stop spinning your wheels and gain momentum?
Sign up for the free challenge now!

 

WHAT YOU'LL LEARN.

In 5 days, just 30 minutes each day, this challenge will teach you how to manage your available time, hone in on where you want to go, and how to put those two together, so you can finally take big leaps towards your goals.
Yes, even while your kids are running circles around you.

How to clear mental clutter. Fast.

You’ll learn a simple method to dump everything out of your head and turn the chaos into a clear overview you can actually act on.

Reconnect with what YOU actually want.

You’ll uncover what you truly desire in this season of life. Not what social media says, not what your clients want, but what feels right for you.

Filter out distractions and focus on what matters.

You’ll learn how to cut through the noise and decide what to drop, pause, or focus on next, so your to-do list finally feels doable.

HI, I'M AYLA DEN HARTOG.

I’m Ayla den Hartog, founder of the Female Entrepreneurs Network (FENNE) and trained coach through James Wedmore’s Stellar Coach program.
With over 12 years of entrepreneurial experience under my belt, I’ve helped dozens of female business owners, especially moms, reclaim their vision, simplify the chaos, and build businesses that actually work for their lives.

I’m not just talking the talk.
I live in a 500-year-old château in France with my husband and two little girls, where I run my business, lead launches, and renovate ancient stone walls—usually all in the same day.
My work blends clear strategy with deep nervous system awareness and mindset mastery, because you can’t scale what’s built on stress.

I’ve been the go-to for high-achieving mompreneurs who are already earning, but secretly wondering: Why does this still feel so hard?

My sweet spot?
Helping you stop doing all the things and finally build a business that reflects your values, rhythms, and bold-ass vision.

I also host Not That Kind of CEO, where I keep things real about motherhood, mindset, and the messy middle of entrepreneurship.

If you’re ready to get unstuck, my free 5-day challenge “Where the F*ck Should I Even Start?” will help you cut through the noise and take back control.

Start there, and let’s go from surviving to seriously thriving.

"Ayla asked, 'But why not?', and suddenly my mind and creativity went wild, because indeed... Why not?"

 
Kimberly S.

"Every time I've worked with Ayla, I feel peace returning to my head."

 
Renske H.